Brief:

To create a 60-second ad celebrating the 150th anniversary of the world’s greatest and oldest football cup competition, The FA Cup. The goal was to showcase how "A 150-year-old idea made for today" resonates with modern values, proving the Emirates FA Cup is as relevant as ever.

Solution:

At the heart of the creative was a script that highlighted the FA Cup’s deeper significance — it’s more than just a football competition. It symbolizes hope, equal opportunity, and inclusion — values that are as vital today as they’ve ever been.

To deliver this message, we needed someone who could authentically represent football while speaking to broader societal issues. Enter the legendary ex-Arsenal striker Ian Wright, whose passion and insight brought the film to life. His powerful narration guided an emotive journey that culminates in a celebratory tribute to the oldest competition in world football.

Despite tight deadlines, we successfully filmed over two days, integrating this fresh footage with iconic FA Cup archive material — from the first televised game in 1938 to unforgettable moments from the present day. The result is an inspiring ad that honours the FA Cup’s legacy and enduring relevance — football videography at its finest.