Brief:

Saudia Airlines tasked us with creating an iconic and captivating film to showcase their partnership with Formula E. The goal was to celebrate Saudi Arabia's dynamic spirit while positioning Saudia as a modern, innovative airline connecting the world with the Kingdom.

Solution:

We delivered a film we’re incredibly proud of, blending live action with CGI to craft a visually stunning ad. The journey begins with a glimpse of Saudia’s vibrant home city, Jeddah, brought to life through a Formula E car racing through its heart. It then shifts into a thrilling, high-octane Formula E race on Jeddah’s impressive circuit.

By leveraging CGI for all car scenes, we maximized the impact of the production while keeping the budget efficient – achieving a seamless fusion of storytelling, technology, and brand identity.