Brief:

In 2019, Storyman was approached by the SailGP commercial team to produce a series of high-end promotional films designed to attract sponsors, new teams, host cities, and broadcasters to this groundbreaking event.

At the time, SailGP was an ambitious start-up aiming to revolutionize sailing, showcasing the world’s fastest boats competing for a $1 million, winner-takes-all prize.

Solution:

Our mission was to create visually stunning films with the "wow factor" needed to arm the commercial team with the tools to drive revenue and elevate the sport into a global phenomenon, and that’s where our unmatched sports videographers came into play.

Thanks to the success of that first collaboration, Storyman has since become a trusted video production company and partner, producing a wide range of projects for SailGP, including advertisements, broadcast and digital content, and brand partnership films. Six years after SailGP’s inaugural race and our initial project, we’re proud to continue working together, telling their story and helping shape their brand's impact on the world stage.