Brief:

With a major shift in tax legislation looming, small to medium enterprises (SMEs) were unprepared and awareness was low. Intuit QuickBooks sought to simplify the process, raise awareness, and establish itself as the go-to software partner.

Insights revealed that four out of five business owners feared doing taxes more than jumping out of a plane – a revelation that inspired a bold and engaging campaign. 

Solution:

Storyman was brought in as the video production partner for Ogilvy and QuickBooks, producing the project from concept to completion.

The campaign earned the Drum Awards’ Best Financial PR Campaign of 2020.

What the Drum judges said:

“A really strong campaign that utilised solid audience insight and market understanding. The strategic thought was carried through every element of the campaign and used multiple channels to tell the story.”