Brief:

PayPal partnered with the Football Association to launch MatchDay, an app designed to simplify grassroots football operations with quick and easy payments. Our challenge was to create an authentic and impactful campaign that aligned PayPal’s values with the needs of local football clubs, showcasing how their innovative solutions address real-world challenges.

Solution:

To meet the brief, we developed a multi-tiered approach:

1. Hero Film: 
   We produced a 60-second hero film celebrating the heart and soul of grassroots football. The film captured the passion, community, and dedication that define the sport, reflecting PayPal’s genuine support for these values. 
2. Credibility-Boosting Content: 
   We followed up with three 45-second films featuring influential talent, including England national team players. These stories reinforced PayPal’s credibility in grassroots football by connecting with the audience through familiar faces and authentic narratives. 
3. Targeted Consumer Films: 
   Finally, we created two consumer-focused films highlighting the key features of PayPal’s MatchDay app. These ads maintained the campaign’s relatable and community-driven tone while delivering clear messages about the app’s benefits.

The result was a cohesive campaign built around impactful films that resonated deeply with grassroots football audiences while reinforcing PayPal’s commitment to simplifying and supporting the game at its core.